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Podcast: The Ecom Show
Episode: #61 Choosing the Right Attribution Model for Your Ecommerce Store
Description: Choosing the Right Attribution Model for Your Ecommerce Store Attribution Models are becoming an increasingly popular way to track the customer journey and conversion rates. Due to the upcoming changes in data privacy, it’s crucial to understand and implement every tool in your digital marketing arsenal.We’re delighted to welcome SofÃa Vargas Sandoval onto The Ecom Show podcast to tell us all about Attribution Models and how to use them. With over 7 years of experience as a Digital Marketing Consultant, SofÃa has managed digital marketing strategies for teams all over L...