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Podcast: BRANDED
Episode: The Psychology of Great Marketing with Rory Sutherland
Description: In this episode, Ben Kaplan sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to explore the fascinating intersections of behavioral science, marketing, and human psychology.
Rory shares his insights on how small, seemingly insignificant changes can drive massive consumer behavior shifts and why reframing is essential in marketing strategy. The conversation touches on Jaguar’s rebranding, the role of humor in advertising, and the unexpected power of irrationality in decision-making.
Rory also discusses the importance of seeking out opportunity costs, the value of curiosity in creativity, and how brands can differentiate themselves by le...