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Podcast: The Fretboard Journal Guitar Podcast
Episode: Mike Nelson of Martin Guitars
Description: This week, we're joined by Mike Nelson, Martin Guitars' VP of Global Marketing.  Mike has a coveted job: He gets to tell the story of one of the world's most loved guitar brands.  We talk about the challenges Mike faces in his role, the yearslong planning process for new Martin models, where he sees growth in the industry, the Martin Custom Shop, NAMM, and more.  It's a unique take on the business of guitar.  Martin: https://www.martinguitar.com Martin's Custom Shop: https://www.martinguitar.com/about-martin-custom-shop.html?srsltid=AfmBOor0gH2rquaP_2ZQOYJxOALmzB6uprJCvpqFqfrSVMrSDGHo5qEz  2025 LA Fire Relief: Musicares Fire Relief: http...