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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Is your brand ready for its own AI agent? Featuring Gil Rosen of Amdocs
Description: Is your brand ready to thrive in a world where AI-driven agents become the primary point of contact for your customers?Today, we’re joined by Gil Rosen, Chief Marketing Officer at Amdocs, a leader in reshaping connectivity and customer experiences through cutting-edge technology. Gil recently spearheaded a global survey in collaboration with McCann Tech and Coleman Parkes, exploring the impact of AI-based agents on brand identity. With Agentic AI emerging as the next frontier in customer experience and marketing technology, Gil is here to help us unpack how businesses can adapt to this transformative tr...