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Podcast: Your Next Million
Episode: The Future of Digital Marketing and Advertising - Power Players with Grant Cardone & Frank Kern
Description: Grant interviews Frank Kern, one of the most sought after direct response internet marketing consultants on the planet and talks with him about his approach to online advertising – something he calls intent-based branding. Mr. Kern created Behavioral Dynamic Response which is an automated marketing method that speeds up the sales cycle by customizing marketing messages based on a prospect's behavior.