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Podcast: Your Next Million
Episode: The REAL Secret To Marketing Success
Description: Frank reveals the simple secret to true marketing success... and it's probably not what you expect. Learn how to think about your ad spend the right way, even if you've never really spent money on ads before, by discovering the most important number in marketing. Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base. Frank relates the tale of a client who runs a traditional business that had stabilized and was now on the mission of acquiring new...