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Podcast: REWORK
Episode: BONUS - Basecamp: This Time It's Personal
Description: Basecamp has a long history of experimenting with "freemium" models and recently launched its most generous free plan yet: Basecamp Personal. Co-founders Jason Fried and David Heinemeier Hansson talk about the debate and data analysis that went into the launch, what makes this a little scary, and why it's healthy for a business to experiment.Show Notes"Launch: Basecamp Gets Personal" (Signal v. Noise) - 00:1337signals' 2004 announcement about the launch of Basecamp - 1:44Basecamp's announcement about closing Backpack to new signups - 2:18"Launch: Basecamp 3" (Signal v. Noise) - 2:31<...