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Podcast: Walking With Jordi
Episode: The Reason We love certain Brands
Description: Hey Podcast, today I was thinking about this question "why are we compelled to do certain things?" And in today's episode I ponder those thoughts. Fundamentally, I believe it's because these brands have sustained a memorable emotional attachment in our hearts. We don't buy the products, we buy what the brand stands for and embodies. We buy ideas.