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Podcast: The Content Cocktail Hour
Episode: Find Your Story Before Using AI with Hiba Amin, Sandia Consulting
Description: “If you haven't figured out what your customers actually care about and what they connect with, you're just not allowed to use AI,” says Hiba Amin, Founder at Sandia ConsultingIn this episode of The Content Cocktail Hour, Hiba Amin, content consultant and founder of Sandia Consulting, shares her unique “Shrek AI Framework,” emphasizing why finding your core story is essential before leveraging AI in marketing. Hiba talks about her personal journey of going “mini-viral” on LinkedIn, the importance of balancing creativity and technology, and why scaling without quality is a recipe for failure. She also exp...