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Podcast: The Small Town Tourist
Episode: Supporting Startups with Effective Marketing with Kaitlyn Witman, Co-Founder of Rainfactory
Description: SummaryIn this conversation, Kaitlyn Witman, CEO of Rainfactory, shares her journey from co-founding the company to leading it as a solo CEO. She discusses her early experiences in marketing, the challenges and successes of launching products, and the importance of adaptability in finding market fit. Caitlin also highlights her partnerships with major brands and her vision for the future of Rainfactory, emphasizing the need for innovative products that stand out in the market.TakeawaysHer journey began with an internship at a consumer electronics warranty company.Rainfactory's first major success was with Jibo...