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Podcast: The Number
Episode: Episode 142 - Why Humanity and Emotion Are the New Currency in Writing and Business
Description: What makes a story truly unforgettable? Itβs the humanity and emotions behind it. In this episode of The Real Bottom Line, I chat with Crystal Adair-Benning, a prolific ghostwriter and storytelling expert, about why the most impactful content comes from real, human experiences.Crystal opens up about her journey, from ghostwriting her first New York Times bestseller at just 14 to redefining her career during COVID. We dive into:Why human-written stories resonate more deeply than AI-generated content.How emotion and authenticity create connections that drive business success.The shift from event planning to becoming a fu...