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Podcast: Music Ally Focus
Episode: How music marketing will change in 2025 – with Liam James Ward of Something Something
Description: Ep. 164: Music marketing is always changing - and yet the fundamentals stay the same. So what's going to change in 2025 – and how can you change your strategy to make sure you keep cutting through? Liam James Ward is CEO/co-founder of social/digital music marketing agency Something Something, and he joins Music Ally's Joe Sparrow to look ahead.
And it's not just a bunch of hand-waving predictions – Liam digs into shifts he sees coming around some fundamental concepts:
What does and doesn't work today and how to think about marketing ROI
How the "vibe marketing" we saw...