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Podcast: Tech Deep Dive
Episode: Everything You Know About Tech Marketing is a Lie
Description: Tech marketing is designed to manipulate you. Every year, vendors roll out “must-have” solutions that sound futuristic and groundbreaking - but how much of it is really new? More often than not, you’re paying a premium for the same technology with a different name.In this episode, Max Clark rips apart the illusion of innovation and explains how marketing tactics shape industry trends. He exposes the truth behind tech rebranding, the pressure to chase buzzwords like SASE and XDR, and how companies waste money on solutions they don’t actually need. If you’re making IT buying dec...