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Podcast: Tech Deep Dive
Episode: The Hidden Struggles of SMS Campaigns: What They Don’t Tell You
Description: Ever tried sending a simple text to your customers, only to find out it’s nearly impossible? While legitimate businesses struggle to register SMS campaigns, spammers continue flooding inboxes with junk messages. Why is the system broken, and what can you do about it?Max Clark unpacks the hidden struggles of SMS campaigns—from the complicated process of getting approved by The Campaign Registry (TCR) to the unexpected roadblocks businesses face with A2P messaging, rate limits, and carrier restrictions. Learn why SMS compliance is tougher than ever, how spam messages still get through, and what businesses can...