Want to create an interactive transcript for this episode?
Podcast: Sport for Business
Episode: Sport for Business in Conversation with Eimear O'Sullivan of Lidl Ireland
Description: Let us know what’s on your mindIn this week's Sport for Business Podcast we are chatting with Eimear O'Sullivan, the Corporate Affairs Director of Lidl Ireland.The reason for kicking off the year here is the launch of Lidl's partnership for the year ahead with the Ladies Gaelic Football Association.This is a sponsorship which has worked so well in so many ways and we explore the reasons why that might have been and continues to be the case.We dive into the detail of fresh research into the im...