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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Talk To Your Best Customers! They'll Teach You How To Attract More Customers Just Like Them
Description: ... And talk to your unhappy customers. They'll teach you how to get better. Nigel Davey says, "There's a cost to learning what worked and didn't work. The biggest cost is time".
Stop selling transactions. Focus on lifetime customer value. That's "how much they spend before they tell you to go away!" What's it cost you to acquire a lifetime customer and what's it worth investing to attract the right customers.
Nigel reminds you to beware becoming too heavily locked into one or two customers. Spread your risk.
He warns against cutting your marketing w...