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Podcast: That's What I Call Marketing
Episode: S4 Ep1: Inside Diageo: The Untold Challenges Behind Iconic Brands with GrĂ¡inne Wafer
Description: In this exciting premiere of Season 4, Conor Byrne hosts GrĂ¡inne Wafer on 'That's What I Call Marketing.' GrĂ¡inne, a renowned figure in the marketing world, dives deep into her 27-year journey with Diageo, where she began in public relations and sponsorship before rising to lead iconic brands like Guinness, Baileys, and Smirnoff. Starting her career in public relations and working with Guinness as a client, GrĂ¡inne transitioned to Diageo in 1997, taking on various roles that expanded her expertise in marketing fundamentals, brand management, and innovation.GrĂ¡inne shares her insights on the stra...