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Podcast: Tower After Hours
Episode: Episode 52: Strengthening Your Content Strategy
Description: In Episode 52, Haley, Grace, Nora, and Danny discuss strengthening your agency's content marketing strategy. From keeping content fresh through revisions to keeping track of content through audits and archives, the team talks about the importance of developing a content strategy that moves beyond just writing good sentences.
Learn how to update old content, align your content with a client's larger goals, and create copy to meet the customer where they're at.
Grace's resources discussed in this episode:
https://bit.ly/3gVMwCZ (John Bonini - worth the follow)
https://bit.ly/3gOZ1kU (Content Marketing Institute: Republishing Old Content)
https://bit...