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Podcast: Keep Optimising
Episode: Meta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous Forever
Description: Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for over 4 years, they’re currently doing millions a year, and working towards double figure millions.  In this episode, we discuss: How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience ...