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Podcast: Tech Marketing Trends
Episode: Sell Without Selling Out - Andy Paul
Description: What does it take to sell successfully by prioritizing human connection?
In this week’s episode of Tech Marketing Trends, Andy Paul, a renowned sales expert and author of Sell Without Selling Out, shares insights from his 40-year career in B2B sales. Andy emphasizes the importance of human competencies like: connection, curiosity, understanding, and generosity, over technical sales processes.
In this episode, Andy discusses:
Why trust and emotional connections are more crucial than ever in sales.
Insights from Gartner and Trinity Perspectives on how human sellers’ experiences influence buyer decisions.
The importance of helping buye...