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Podcast: Scratch: CMO Interviews
Episode: How Investec Stays "Fresh" after 50 years with Challenger Thinking
Description: We’re back with Scratch! In this episode, we sit down with Abey Mokgwatsane, Chief Marketing Officer of Investec, an international bank and wealth manager that’s celebrating its 50th anniversary—and still thinking like a challenger. Abey shares how his team keeps the brand fresh by simplifying complexity, focusing on consistent storytelling, and staying true to the heritage that first propelled Investec into the private banking space. He also explains what it’s like to join a new industry as a “super sub” and how that outsider perspective drives authentic innovation.One of the big takeaways from this ep...