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Podcast: The Chase Jarvis LIVE Show
Episode: Can Big Data Really Predict What You'll Do Next? | Dr. Sandra Matz
Description: In this episode, Dr. Sandra Matz shares the compelling world of psychological targeting and the power of big data. Dr. Matz, the David W. Zalaznick Associate Professor of Business at Columbia Business School, delves into her groundbreaking research which intersects psychology, computer science, and big data analytics. We explore how seemingly innocent digital traces can reveal deep insights into our personal lives, and the double-edged sword of how these insights are used—not just to influence our shopping habits, but potentially our very choices and beliefs. From her unique perspective as a computational social scientist, Dr. Matz di...