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Podcast: Leaders Worth Knowing Podcast
Episode: Australian Open alt-casts and Stan Kroenke’s signature sponsorships
Description: Leaders' Editorial Director James Emmett and Content Director David Cushnan share what’s worth knowing in the global sports industry this week.In the mix: The Australian Open’s Nintendo Wii tie-up and a new breed of alt-casts to complement - and in some cases circumvent - traditional broadcast rights arrangements; the debut of 3x3 women’s basketball league Unrivaled later this week, which is taking place, like the new TGL golf series, in a brand new broadcast-first venue; the launch of Kroenke Signature Properties, to sell sponsorships across all his sports properties including the LA...