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Podcast: The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.
Episode: EP-179 Why Most Product Launches Fail: The 10X Reality with Laure Mandin
Description: In this episode of The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas, hosts Bela Musits and Mike Wasserman sit down with Laure Mandin, the founder of the product launch agency Graphos. Laure is also the author of the insightful new book, I Need That, which explores the high-stakes world of product marketing and the science behind successful product introductions.+4Launching a new product or service is the lifeblood of any growing company, yet many entrepreneurs underestimate the immense challenges involved. Laure explains that the primary reason most new products fail isn’t that they ar...