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Podcast: Let's Talk Loyalty
Episode: #129: Leveraging Loyalty Levers to Support COVID Education and Action in India
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Like the rest of the world, the Covid 19 pandemic is perhaps the toughest challenge that India has faced yet.So can the loyalty industry help?The "Young Warriors" movement has been created to leverage loyalty mechanics for a social cause rather than a commercial one - to educate, inspire and reassure particularly young people in India on how best to protect themselves and their families against Covid-19.<...