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Podcast: The One Big Tip Podcast with Jeff Mendelson
Episode: E149 - Lessons From Live Music: Defining Problems to Seek Better Solutions | with Dr. Dina Preston-Ortiz and Don Ortiz
Description: Throughout their careers, Dina and Don have found that the key is to define the problem (not just its symptoms!) in order to come up with the best possible solution. This doesn’t just apply to their touring struggles; it’s extremely useful when it comes to digital marketing as well. In this episode, you’ll learn all about the importance of defining and breaking down problems, how to recognize what isn’t working, and the power of knowing your demographics and keeping your eye on your communication objective. Whether you’re touring the world or just tackling yo...