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Podcast: The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
Episode: The Importance of Narrowing Down Your Niche
Description: Some business experts actually believe that the number 1 mistake new business owners make is NOT niching down enough, and therefore speaking to a massive, unspecific crowd rather than a highly fixed group of people who would BEST benefit from their product or service.But I get it! When you’re starting out especially, you want to get as many clients or customers as possible. It feels scary to try and focus on a smaller group of people! Why would you want to exclude anyone? After all, customers equal profits which equals business health, right? Well, not exactly....