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Podcast: Seller Sessions Amazon FBA and Private Label
Episode: Buying Back the Brand - The Story of Beast Gear with Ben Leonard
Description: Buying Back the Brand - The Story of Beast Gear with Ben Leonard  Welcome to Seller Sessions with Danny McMillan. Today, Ben Leonard, founder of Beast Gear, shares his journey of selling, watching the decline, and buying back his brand. He offers insights into brand management, resilience, and reclaiming a damaged asset. The Birth of Beast Gear and Its Early Success  Origins of Beast Gear: Ben launched Beast Gear as a strength and conditioning brand while working in oil and gas. By 2019, it reached $6M in annual revenue, becoming the largest in the UK and Europe. Sa...