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Podcast: Franchise Today
Episode: Peter Daly-Dickson, Author of Franchising Freedom, an Amazon Best Seller!
Description: Peter Daly-Dickson is the co-founder and CEO of Macanta, a software company serving start-up and emerging franchise brands, in the UK. One of his partners, a best-selling author, prior to the start of their joint venture, knew the value that having a book, could bring to a start-up, or emerging business. So they thought about publishing a book centered upon their new business and its disciplines. Then, Peter had a vision to take that a step further and to invite others to join in the creation of a collaborative, multi-author publication, that would not only lift their own new business, but a...