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Podcast: A Deeper Dive
Episode: The right and the wrong way to franchise a restaurant
Description: What is the right franchising strategy for your restaurant brand?
It’s not as simple a question as you may think. And I brought in Sean Thompson, VP of IT with Freddy’s Frozen Custard and Steakburgers, to discuss franchising strategies and what may or may not work for restaurant brands.
The number of strategies for franchising a restaurant brand, or any industry for that matter, is as varied as the companies themselves. There are companies that love big operators and those that prefer smaller franchisees and everything in between.
There are also misno...