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Podcast: Road 2 Retail
Episode: Episode # 78. A discussion with Greg Nielsen - CEO of snack and spread brand Octonuts.
Description:
Greg shares his approach to handling the emerging brand business challenges he has encountered over the course of his career. Some of the topics we discuss cover include:
- Research is important, but so is getting your product into 'real people's hands' and getting their feedback directly. Art meets science!
- Octonuts' key points of difference were "nutrient density", clean label, high protein and unique flavors.
- Don't launch with too many skus! It leads to many problems such as a lack of focus, consumes cash, and over complicates an emerging brand's operations.
- Understand that each retailer has...