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Podcast: The Art of Deciding
Episode: Colin Ingram - award-winning theatre producer
Description: “Be brilliant for ten minutes a day.” Is that enough? It’s worked for award-winning West End and Broadway producer, Colin Ingram who spends his life making multi-million-pound decisions about what audiences are going to like. Sometimes he’s right – his Back to the Future: The Musical is a smash hit. But sometimes he’s wrong – his Gone With The Wind crashed and burned. How does he get into people’s heads? What has he learned? What can we learn from him? "The only thing that doesn't lie is the box office." You’ve got to be realistic abo...