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Podcast: The Brand Marketing Show
Episode: The Key to 2025 Success? The Profitable Productpreneur Growth System
Description: Recently, we started working with a brand who came to us with a really common problem that I see many eCommerce brands struggle with.  The business in question was guaranteed a specific – and very high – ROAS (return on ad spend) by an agency pitching to win their digital advertising account. However, the results they've actually experience have been pretty disappointing to say the least.  Now, a high ROAS result is a common enticement many agencies use to win business and it's designed to make the brand owner believe that they will grow fas...