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Podcast: This Is Working with Daniel Roth
Episode: The secret to Google CMO Lorraine Twohill's success
Description: It could be that the best person for a tough job is the one who thinks she isn't. That's what people like Google CEO Eric Schmidt and YouTube CEO Susan Wojcicki thought when they prodded their founding EMEA marketing head, Lorraine Twohill, to be a big fish in a big pond: Cross the pond to become Chief Marketing Officer.More than two decades later, the matter is settled. It wasn't the first time Twohill wasn't entirely sure about a Google gig. The first time she didn't even know what the job was until she got t...