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Podcast: SaaS District
Episode: How to Effectively Align Customer-Focused Marketing & Product Design with Paul Cowan #131
Description: Paul Cowan is the CMO at FreshBooks, one of the top accounting software in the cloud for Owners, self-employed professionals and their teams. Paul, with his 20+ year career, has held leadership positions at large corporations such as Shutterstock, Feast (where he was the co-founder), DIVE Networks and Spin Master. He’s marketed phones, food, booze, toys, and more recently, SaaS products. He’s creativity and experience has allowed him to create award-winning marketing campaigns.When he’s not brainstorming new ways to transform the ad industry with the Freshbooks global marketing team, you might fin...