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Podcast: Can Marketing Save the Planet?
Episode: Episode 96: Time for Marketers to Drive Meaning and Difference - Key Skills Required and Barriers to Overcome with Ozlem Senturk, Global Sustainability Transformation, Kantar
Description: “90% of Marketers agree that sustainability agendas need to be more ambitious.”
We are back to 2025 with a bang and a full-on schedule of fantastic guests and riveting conversations. In our first episode of the year we’re joined by Ozlem Senturk, Senior Partner at Kantar’s Global Sustainable Transformation Practice. Ozlem shares so many interesting insights from Kantar and the World Federation of Advertisers study ‘Sustainable Marketing 2030’, where they identified what Marketers need to do to transform faster, the structural challenges and lack of internal resources that need to be overcome and the need for a P&L that facto...