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Podcast: Above The Business
Episode: Episode 431: Thinking Time - Sales Recruiting DNA: Hunters & Farmers
Description: In this episode, Bradley dives into the concept of sales recruiting DNA, exploring the critical distinction between "hunters" and "farmers" in sales roles. Inspired by the work of Mike Weinberg, author of New Sales. Simplified. and Sales Management. Simplified., Bradley unpacks how these sales personalities align with the business growth model of Acquisition, Ascension, and Retention (AAR).Bradley explains:Acquisition (Hunters): Salespeople who thrive on securing new customers, embracing rejection, and chasing the next deal.Ascension (Farmers): Sales professionals focused on nurturing existing client relationships, upselling, cross-selling, and retaining customers for long-term growth.Key...