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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: The forces redefining brand loyalty with Ian Baer, Sooth
Description: Are you keeping up with the forces redefining loyalty, or are you relying on yesterday’s strategies in today’s fractured landscape?Today, I’m joined by Ian Baer, Founder of Sooth and a seasoned expert with over 35 years of experience leading some of the world’s most prominent advertising organizations, including Publicis, TBWA, and Omnicom’s Rapp Collins.Ian brings insights into how generational shifts, social commerce, and fragmented media are reshaping the concept of brand loyalty. He’s here to share data-driven strategies and real-world examples that will help brands navigate this new loyalty land...