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Podcast: PRODUCTEA with Leah, Growth & Senior Leadership
Episode: 92: Kris Rudeegraap - New Marketing Channels for 2025 and Product-Led Sales
Description:  Kris Rudeegraap, Co-CEO of Sendoso, talks about Sendoso’s journey from plg to sales-led back to plg and what all of this has to do with personal branding in B2B marketing. Why is Sendoso betting on physical advertising channels like gifts and direct mail as a provider, and what does he see the future of getting attention from the market looking like with AI changing everything?TakeawaysCompanies are exploring underutilized marketing channels for 2025.Direct mail and gifting are emerging as effective marketing strategies.The evolution of Sendoso reflects the need for both sal...