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Podcast: The Ecom Show
Episode: #62 Your Ecommerce Needs to Address the Seeker, Not the Customer
Description: Your Ecommerce Needs to Address the Seeker, Not the Customer In the ever-evolving world of ecommerce, it’s time to go beyond customer satisfaction. You need to understand what your customer is seeking. This is the philosophy behind Raj De Datta’s best-selling book, ‘The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences’. Raj is the Co Founder and CEO of Bloomreach, a leading Digital Experience Platform for ecommerce. Bloomreach combines unified customer data with AI predictive decisions to create a winning digital experience for ecommerce customers, or should we say, seekers. We’...