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Podcast: New Books in Business, Management, and Marketing
Episode: BJ Fogg, "Tiny Habits: The Small Changes That Change Everything" (Mariner Books, 2020)
Description: Today I talked to BJ Fogg about his new book Tiny Habits: The Small Changes That Change Everything (Mariner Books, 2020). Yo-yo diets that come and go is one thing. What BJ Fogg is after is something different and greater altogether. The key formula is B = MAP (Behavior = Motivation & Ability & Prompts). Rather than trying to force a change of behavior that’s like trying to land an alien spaceship amid the landscape of your life, why not try for something more organic? That means you need to recognize habit(s) you want to change; realize that motivation is fickl...