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Podcast: The Hard Part with Evan McCann
Episode: Aidan Vaandering from Reserv Labs
Description: Aidan Vaandering is the Co-Founder of Reserv Labs.
Reserv is the yerba mate based focus + productivity drink made for the modern consumer.
Takeaways
Aidan's sales skills from Shopify and how they help as a founder.
The branding and positioning of Reserv in a crowded market.
Nuances with Red Bull, Monster and other energy products.
Understanding customer rituals and where Reserv fits in.
How new rituals can drive product adoption.
Starting with DTC and how you can scale to $100M+ in revenue on DTC alone.
Reserv's subscription model.
Figuring...