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Podcast: Business Daily
Episode: Is X still good for brands?
Description: In November 2024, FC St Pauli became the first major football club to stop posting on X (formerly Twitter). In a statement, the leftwing Bundesliga club cited concerns over racism and conspiracy theories on the platform. It has moved to alternative social media site Bluesky instead.So is this part of a wider trend? We hear from companies who are finding alternatives to X, or staying on but reducing advertising spend. Plus we hear from those who say with hundreds of millions users, X still has an important role to play particularly in areas...