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Podcast: Grassroots Marketing
Episode: Driving Equity and Innovation in the Cannabis Industry with Colin Fraser
Description: Colin Fraser, founder and CEO of Upling, has dedicated his career to fostering equity, innovation, and accessibility within the cannabis industry. As a legacy operator, Fraser’s journey from unregulated operations to launching the first Black-owned cannabis delivery app in the United States and Jamaica reflects his resilience and entrepreneurial spirit. His work is deeply rooted in a commitment to addressing systemic inequities and creating opportunities for disenfranchised communities.Fraser has long advocated for the cannabis industry to deliver on its promises of equity for minority-owned businesses and historically oppressed groups. Despite some progress through social equity pr...