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Podcast: The Content Cocktail Hour
Episode: The role of the evangelist in B2B marketing with Ethan Beute of BombBomb
Description:
Ethan Beute is the Chief Evangelist at BombBomb, a video messaging tool for building relationships. He’s also the author of Re-humanize Your Business and the host of the Customer Experience Podcast. Ethan and Brett discuss his approach to content, background in television, the rise of video and social media, and the key to being an evangelist. 0:00 Intro 1:00 Conversation with Ethan 2:25 Approach to content 5:08 Curiosity and consistency 8:02 BombBomb 11:20 Background in TV 15:15 Career transition 21:30 Conversation with customer 23:22 Marketing approach 27:37 Relationships though video 33:10 Evangelism 38:10 The rise of video and new compet...