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Podcast: Traction Podcast
Episode: 5 Lessons From Selling to Millions of Developers
Description: Think marketing to developers is all about hoodies and hackathons? Think again. As the developer-led economy is poised to grow to a TRILLION dollars, companies that offer products for developers must refocus to a business-to-developer (B2D) model as developers become not only users of products, but key purchase influencers. In this episode, Nnamdi Iregbulem, Partner at Lightspeed Venture Partners, Joyce Lin, Head of Developer Relations at Viam, and Caroline Lewko, CEO of Revere Communications, reveal actionable insights for building and scaling developer relations programs that drive adoption, loyalty, and growth in a developer-led...