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Podcast: We Are For Good Podcast - The Podcast for Nonprofits
Episode: 599. 2025 Social Impact Trends That Matter: Simple Shifts on Repeat. (Adam O'Brien)
Description: Welcome back to the 2025 Social Impact Trends That Matter series! Meet Adam. He's the VP of Marketing at iDonate, a Podcast Host, and a passionate Mental Health Advocate. In this episode, we explore the power of "simple shifts on repeat" to drive sustainable growth this year. The reality of who's giving is changing, how they're giving is changing, and why they're giving is changing. Adam walks us through specific tactics and pilots you can test on your marketing, copywriting, fundraising and technology this year to meet this moment. He even shares a powerful case study of...