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Podcast: The Influence Factor by The Influencer Marketing Factory
Episode: Research Behind Influence w/ Brooke Duffy
Description: In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Brooke Duffy, Associate Professor at Cornell, about the evolving creator economy, career sustainability, and the challenges of digital success. They explore compensation gaps, visibility struggles, and the future of social media entrepreneurship.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️ Want to be a guest? Apply hereShow Notes:(01:10) - Introduction to Brooke Erin Duffy(04:58) - Mission and purpose in academia(08:55) - Understanding the visibility bind(15:20) - The precarity of creator careers(19:00) - Monetary aspects and the influencer pay gap(23:30) - Future predictions for creators(25:15) - Conclusions and future research predictionsCheck out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass