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Podcast: New Media Show (Audio)
Episode: Client Side Tracking in Podcast Apps Live Now #615
Description: In this episode hosts Todd Cochrane and Rob Greenlee reconnect after attending Podfest in Orlando, where they briefly discuss the unexpected cold weather during the event and provide updates on their activities since returning home. A big disclosure by Todd reveals his experimentation with chapter files to track ad engagement more effectively, detailing how he tested this by placing chapter files related to a GoDaddy advertisement within his show, allowing him to gather listener data without needing assistance from their podcast host.
They begin their discussion by highlighting upcoming guests on their shows, including someone from Adobe...