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Podcast: Let's Talk Loyalty
Episode: #639: C-Suite Guest - Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution
Description: This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today, we are delighted to be chatting with a leading regional loyalty and lifestyle program in the GCC called Blue Rewards, which is the rewards and lifestyle app for the Al-Futtaim Group.Founded in the 1930s, the Al-Futtaim Group is a family-owned business that has evolved into a leading conglomerate across automotive, retail, real estate, and finance sectors in more than twenty markets.Our guest is Geeta Raghuvanshi, who is the Chief...